Web Design
The look of a website is created with a combination of colors, special effects, video, logos, banners, and call to action links or buttons placed in the right section of the page. Design elements can be just inches apart and dramatically affect the number of conversions you get. At L7 we know exactly how to set up a website to make sure it converts for you, enticing visitors to buy your product or services. Great web design is about the look of your site but much of it is the result of how easy it is to navigate through.
To attain good organic rankings using search engine optimization, the navigation path of a website needs to be clean, quick, and make sense. Traveling from page to page needs to be easy, the pages need to load quickly, making sure there are no parts of the site where you reach a dead end, and can’t get out. Equally important is the content, which needs to be clean, fresh, and relevant to the business you work in. These are all factors that must be taken into account when we are creating or re-designing your website.
As far as special effects are concerned, Flash may look cool but it doesn’t really give you any advantage in the SEO process. Properly designed Video can, if it’s relevant and easy on the eye. Content that is keyword rich and helps the visitor solve their problem will always be relevant to the design. The mix on each individual page is what separates the amateur web designer from one who has search engine marketing experience. Our websites are clean and function properly, offering a user friendly experience and improving your organic rankings when indexed.